Social media

How to View Post Insights on Instagram

As an Instagram user, you may be wondering how you can maximize your reach and engagement on the platform. One of the best ways to do this is by taking a look at post insights, which are available for all business or creator accounts. Post insights provide valuable information about how your posts are performing and can help you understand which types of content resonate best with your followers. Let’s take a look at how you can view post insights on Instagram and make the most out of them. 

What is Post Insights? 

Post insights provide detailed information about how each of your posts is performing so that you can make informed decisions about the type of content that resonates most with your followers. You’ll be able to see data on Reach (the total number of people who saw the post), Impressions (the number of times the post was seen), and Engagement (the number of likes, comments, and shares). You’ll also be able to view demographic data such as age, gender, and location which will help you tailor content specifically for your target audience. 

Getting Started with Post Insights 

Before you can view post insights, you’ll need to have a business or creator account on Instagram. To switch over to a business or creator account, open the Instagram app and go to Settings > Account > Switch to Professional Account. From there, you’ll be able to select the type of professional account you would like—business or creator. Once you have switched over, it’s time to start viewing post insights! 

Viewing Post Insights 

The first step in unlocking the full potential of post insights is to view them. To do this, follow these steps: 

  • Go to your Instagram profile and select one of your posts that you would like to get insights for.  
  • Once the post opens up, tap “View Insights” located below the image or video.  
  • You will now be able to see detailed information about that particular post including total impressions, reach, number of likes, comments, shares, and saved posts.  

This data will give you a better understanding of how popular that particular post was among your followers as well as those who viewed it from other sources such as hashtag searches or explore pages. In case you are not satisfied with your followers count you can easily increase them, you just need to buy Instagram followers. You can also see which posts got more engagement than others and use this information to create content that resonates with people more effectively in the future. 

Utilizing Post Insights Effectively 

Now that we know how to view post insights on Instagram let’s look at some ways we can make use of them more strategically in order to boost our reach further: 

  • Analyze what kind of content gets more engagement – If certain types of content get more engagement than others such as videos over images or long captions over short ones then focus on creating more content like that in order to reach more people organically through their news feed or explore page. 
  • Find out what time works best for posting – By analyzing when most users are online from the post insight data you can identify peak hours and schedule your posts accordingly so they have a higher chance of reaching a larger audience organically since most people will not be using search filters during peak hours meaning they might miss out on some good content otherwise!  
  • Identify topics/themes/hashtags that work best – You can also use insight data to find out what topics/themes/hashtags work best for your account by seeing which ones get the most engagements from users (likes/comments/shares) so you know what type of content they prefer and tailor future posts accordingly! In case you want to increase your post likes, buy Instagram likes serves best.

An important note is that if some metrics appear unavailable in post insights data, this could be because not enough people have interacted with your content yet or because people who have interacted with it have their privacy settings turned off so their data cannot be included in aggregate statistics across users who interact with that post.  


Post Insights can help brands better understand their target audiences by seeing what type of content resonates best with them and when they are most likely to engage with it. By utilizing these tools, businesses can create more personalized marketing strategies and tailor messages specifically to their target audiences while understanding when they need to refine existing campaigns or launch new ones altogether due to decreased engagement levels from certain types of messaging over time. With this data-driven approach to marketing campaigns informed by Post Insights metrics, businesses can increase customer relationships and grow brand loyalty—so make sure to check out these features today!

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